Hexagon Webworks community spotlight
Community Spotlight: Hexagon Webworks
Patrik Johnsson spends his days building websites that are
technical, filter-heavy, data-dense kind that a template can’t handle. His company, Hexagon
Webworks, is the latest in our series shining a light on the businesses that call Boston House
home.
BUILT FOR COMPLEXITY
At its core, Hexagon Webworks builds custom sites on WordPress. Patrik reckons most of his
clients arrive for one of three reasons: a recommendation from an existing customer, frustration at
having outgrown an off-the-shelf theme, or a project simply too complicated for a template to
handle. That last point explains why so much of his recent work has landed in the science sector
as technical websites live and die by how easily people can filter and find information, and that’s
exactly where Hexagon’s strength lies. He’s quick to say simpler sites are still very much part of
the mix; it’s just that bespoke, close-fit builds are where the studio does its best work.
A DATABASE WITH CONSCIENCE
Ask Patrik for a project he’s proud of, and he’ll point to Animal Free Research UK — a searchable
database of non-animal-derived antibodies, built for a charity promoting cruelty-free alternatives
to traditional lab testing. Around two dozen antibody producers from across the world use it to list
their products, and the sheer variation in how each supplier catalogues its stock made it a
genuinely hard build. It’s grown from a placement student’s idea into an initiative with several full-
time staff behind it – proof, Patrik says, of how far a good idea can travel when someone backs
it.
WHERE AI HELPS (AND DOESN”T)
Patrik uses AI daily — for quick fixes, and for a first draft of copy he then rewrites in his own
words. For clients, Hexagon builds AI tools that only draw on a client’s own information rather
than scraping the open web, so the answers stay accurate and proprietary. But he’s refreshingly
unsentimental about the hype: in his experience, AI gets you most of the way on straightforward
tasks and falls well short on anything genuinely complex and a good part of his job now is
helping clients understand that difference before they build something that breaks.
BACK AT BOSTON HOUSE FOR THE SECOND TIME
Patrik’s own office history has looped back on itself. Before Boston House, his team had a full in-
house office at Milton Park, which shrank as remote work took hold and Patrik very nearly signed a new
lease just two months before the first lockdown. Once offices reopened, a recommendation
brought him to Boston House. A stint at Bee House followed , but with a commute
and, oddly, a bit more isolation than he expected before he came back to Boston House,
where he’s now settled into his second run. What brought him back, in the end, was the simplicity
of one all-inclusive price rather than juggling extras on top.
Most weeks he’s in three to five days a week while the rest of his team works remotely – a set-up
he says suits an industry where talent doesn’t need to be in one place. He finds the office
sharpens his focus for the creative side of the work in a way home never quite does.
Get in touch with Patrik and the team at hexagonwebworks.com, or find them right here at Boston
House.